The latest article by Mike Monteiro is a good reminder for us as we start an engagement with a client. Whether you work at an agency or you're a freelancer, the points Mike makes will help create a better client relationship based on mutual trust.
Some key points Mike makes in this article are:
- We are not vendors, we are partners with our clients.
- Research to understand the problem we are dealing with. It's not negotiable.
- Trust the process.
- We are experts at what we do and the client is the expert at what they do.
What are your thoughts on the agency and client relationship?
Mike Monteiro, he is a give it to me straight, hold no punches, tough love giving thought leader in the design world. His workshops and conference talks are straight to the point and evocative.
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