Ever feel stuck and and at a loss for ideas? Brainstorming is a effective way to work on the generative part of the brain to help come up with many ideas in a short period of time. It can be done both individually or collectively as a group. Brainstorming is also an excellent method to tap in to the collective knowledge of team members.
Brainstorming can be used at any stage of a project.
The Brainstorming Session Typical Session Length: 15-30min Energy Level Needed: High Tools to use: Post-It Notes, Whiteboard, Sharpies, Pens
Ground Rules To make sure the brainstorming session is successful, follow these rules.
- Defer judgement or praise. You want people to keep generating ideas instead of thinking they can stop once a good ideas is presented.
- Go for quantity. The more ideas the better. You can always filter ideas at a later stage.
- Encourage Wild Ideas. Remember you are generating ideas. Go crazy! You never know where the next great idea will come from.
Starting the Brainstorm: Make sure the group is clear about the question they are brainstorming for. A great way to frame the questions is by asking How Might We (HMW)… For example: How might we promote our brand new app?
Sharing Ideas: One way to share ideas with the group is the All In approach. Each person can take turns sharing their ideas with the group buy putting the post-it up on a board.
Tip: Try sketching the idea if it helps explain the concept.
Additional learning resources:
- D.School Brainstorming Rules Video (YouTube)
- Facilitated Brainstorming
- Tips for Structuring Better Brainstorming Sessions